SISF 2009

Home > About the festival > Presenters

About the festival

• Presenters

• Sponsoring Studio

• Event Management

• Associated Partners

HAVANA CLUB

•	Christopher Columbus introduced Sugarcane from the Canary Islands to Cuba
•	By end of 18th century, Cuba was the world’s sugar reserve
•	By 1860, there were more than 1,000 distilleries in Cuba. Cuban rum joined French Cognac and Spanish brandy as a favourite among refined palates
•	In 1878, Jose Arechabala (founder of Havana Club) opened the La Vizcaya distillery in Cardenas (on the Cuban coastline)
•	Havana Club was chosen to bring together 2 worlds – traditional Cuban roots and know-how of Havana and the international nightlife evoked by the Club
•	In 1935, Havana Club bar opened in the heart of Havana preparing Havana Club cocktails for visiting actors and celebrities
•	After the 1950s Revolution, the Cuban government re-launched Havana Club and made it its priority rum brand
•	Today, Havana Club is the only truly international Cuban rum brand. From Europe to South American, it symbolises the tradition and passion of Cuban Rum
•	The Giraldila, bronze statue of a woman, was cast in Cuba in 1634
•	Overlooking the entrance of Havana’s harbour, she was said to be an homage to a Sevillian beauty (Isabel de Bobadila) who waited many years for her husband’s return who set off to search for the source of eternal youth
•	Havana’s inhabitants nicknamed her Bella Havana and made her the unofficial emblem of their city
•	She is a core element of Havana’s Club identity. On our logo, she rests on a red disc symbolising the sunset over Havana’s harbour

Union Square

Copyright @ 4th Singapore International Salsa Festival 2009. All Rights Reserved.