Christopher Columbus introduced Sugarcane from the Canary Islands to Cuba

By end of 18th century, Cuba was the world’s sugar reserve

By 1860, there were more than 1,000 distilleries in Cuba.  Cuban rum joined French Cognac and Spanish brandy as a favourite among refined palates

In 1878,  Jose Arechabala (founder of Havana Club) opened the La Vizcaya distillery in Cardenas (on the Cuban coastline)

Havana Club was chosen to bring together 2 worlds – traditional Cuban roots and know-how of Havana and the international nightlife evoked by the Club

In 1935, Havana Club bar opened in the heart of Havana preparing Havana Club cocktails for visiting actors and celebrities

After the 1950s Revolution, the Cuban government re-launched Havana Club and made it its priority rum brand

Today, Havana Club is the only truly international Cuban rum brand. From Europe to South American, it symbolises the tradition and passion of Cuban Rum

The Giraldila, bronze statue of a woman, was cast in Cuba in 1634

Overlooking the entrance of Havana’s harbour, she was said to be an homage to a Sevillian beauty (Isabel de Bobadila) who waited many years for her husband’s return who set off to search for the source of eternal youth

Havana’s inhabitants nicknamed her Bella Havana and made her the unofficial emblem of their city

She is a core element of Havana’s Club identity.  On our logo, she rests on a red disc symbolising the sunset over Havana’s harbour